Seeing only provides 20% retention of information and hearing only 10%. But, the power of seeing and hearing combined yields 80% retention of content.
When data is brought to life it can drive the viewers on making the important decisions. This is because it is not the rational side of the mind that makes decisions; it is the emotional side of the mind. When data and stories are combined, it drives the viewers to make decisions based on intellect as well as with emotion.
Video provides a natural storytelling format. Data visualization can tell a story with numbers. It can connect to the viewers on a deeper level and convey its purpose effectively. Videos can be created from PowerPoint decks, Prezi, Scribes, qualitative research, and video footage. These videos can be used as a stand-alone deliverable or embedded as part of a larger report analysis.